Jack Daniel’s whiskey maker Brown-Forman Corp. became the latest company to scrap corporate diversity, equity and inclusion programs as pressure increasingly grows from conservatives to shed diversity programs or face a public backlash.
The company sent a letter to employees on Wednesday informing them that Brown-Forman was going to stop linking executive compensation to progress on DEI. The company said it will also end its participation in an annual ranking of companies with an LGBTQ-friendly work environment.
The Kentucky-based business will also scrap plans to push for more suppliers from a minority background, according to a copy of the letter shared on X by anti-DEI activist Robby Starbuck and confirmed by Brown-Forman.
https://archive.is/o/xD9DA/https://www.bloomberg.com/quote/TSCO:US
Eatgrueldog 
This is what happens when you install woke Ivy league educamated assholes that think they shit ice cream on your board. They somehow disregard generations of tradition and legends that came before them in identifying their main market, namely REDNECKS.
The real irony here is that they’ve learned NOTHING from the Bud Light fiasco.
In Bev/Anheuser STILL hasn’t regained the market share they lost in the debacle, not even close. Yet companies EVERYDAY are following in their footsteps.
Dumber than a box of rocks. Then we wonder why the country and western civ is circling the crapper.
Nemo
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They are brainless corporations that believe their own lies, and delusions. They think we can’t live without them.
Let us now show them how insignificant they really are.
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“Kentucky-based”. ???
I thought Jack Daniels was from Tennessee.
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I’m guessing that the Corp that owns JD is Kentucky based
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