Tractor Supply Company, the national retailer of farm supplies, has issued a sweeping apology to its rural customer base after facing a storm of criticism over its diversity, equity, and inclusion (DEI) initiatives. Earlier this week, people lambasted Tractor Supply for a betrayal of its core demographic through its support of LGBT training, funding for pride events, advocacy for transgender rights, and pushing of climate activism.
Many have drawn parallels to the recent Bud Light controversy, in which the brand faced significant financial and reputational losses after its partnership with transgender influencer Dylan Mulvaney. Responding to the uproar, Hal Lawton, CEO of Tractor Supply, led a public reevaluation of the company’s policy directions. Today, the company released a detailed statement outlining significant changes to its internal policies and community engagement strategies.
Eatgrueldog 
We will see. I don’t think will change much at corporate.
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I can tell you this; Tractor Supply has the FRIENDLIEST, MOST HELPFUL people of any store I’ve been to. That being said, I’d like to see more “MADE IN THE USA” being sold there. Parts of the place look like an upscale Harbor Freight!
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And thus we get amnesia due to their profit loss. They support a dangerous agenda.
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I expect a boycott will be tough to make stick, owing to the fact TSC typically serves a more rural clientele, and thereby alternatives are limited. They should rightfully get cornholed for their stupid overtures to wokist bullshit, but I somehow don’t see that being as readily accomplished as it was with bud light, which had numerous readily available alternatives.
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Too late ya reprobate!
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FFS…. Oh no, did TSC hire Heinerscheid?
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On the one hand, they did finally realize the mistake and correct it (maybe, or maybe not). But on the other hand, WTF were they thinking in the first place? These people at the top live in a bubble. They have no fricking connection to real Americans. Had the CEO actually spent a few days actually working in a TSC store, he’d know that a good 90% of the American public detest everything “woke”. Instead, the heads of all corporate America all feed off one another and either believe the woke crap, or think normal people believe it since everyone they know is talking about it. It takes a direct hit to profits to get their attention. His “change in direction” is about as real as a 3 dollar bill right now, but at least he’s responding to pressure.
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They only apologized because they got caught. That means the did not, and do not, see anything inherently wrong with the woke agenda.
Apparent is they did not concern themselves with what happened to other companies doing the same crap. How blind of them.
Then, they completely failed in customer demographics. Just who was TSC seeking to please? Certainly not their customers.
I say keep the boycott going. Here in the western states, there are several good quality competitors. Even in, especially in, rural areas.
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Rural King…Screw Tractor supply
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They only stopped because they got caught. Their commitment to DEI and all the attending bullshit has not changed one bit. They simply have to hide it better. Boycott these communists and support the local hardware stores.
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Bullshit. The fact that they did it should keep everyone away forever.
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Yep
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The board at Tractor Supply is lying. They will mouth platitudes to try and fool their customer base while continuing to implement DEI insanity. Happens all the time when a company gets called out for such lunacy.
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