#Target reinforcing Woke : Time for broke

Target unveiled a number of clothing items and accessories, including apparel and books meant for babies and young children, as part of the retail behemoth’s latest “Pride” collection.

In addition to the adult collection, which included a T-shirt emblazoned with the words “Queer Queer Queer Queer,” a short sleeve bright green boilersuit, and a hoodie which declares “Not A Phase,” the company offered several items meant for kids and babies. The store is selling onesies and small shirts with phrases like “Bien Proud” and “Just Be You And Feel The Love,” as well as rainbow-colored leggings, tutu skirts, and jumpers.

Target likewise offers bibs that say “I Am Proud Of You Always,” rainbow sandals and swimwear, and socks with various LGBTQ-related themes. Shoppers with pets can purchase rainbow backpacks, chew toys, treats, leashes, collars, and cat scratchers.

The retailer has garnered controversy for several years with “Pride” collections meant to commemorate the June LGBTQ festivals. Items sold last year included breast binders, packing underwear, and other offerings meant for self-identified transgender individuals, drawing backlash against the company.

Efforts to advance radical gender theory among children have been spotlighted over the past year. Lawmakers in some states have moved to ban sexually explicit drag queen performances for minors.

Target is also selling books that advance the tenets of transgender activism among children. One book called “Bye Bye Binary” centers on a “joyful baby” who “refuses to conform to the gender binary and instead chooses toys, colors, and clothes that make them happy” and is marketed as a “perfect tool to encourage children to love what they love and is also a great baby shower gift for all soon-to-be-parents.” Another volume entitled “The Pronoun Book” exposes “readers both young and old” to a “diverse cast of people and simple text that introduces their pronouns.”